This German 32-pages study gives an insight into the international tobacco trade. It analyses different strategies the tobacco industry has developed in order to tap into new markets and increase their market shares. Three main chapters show corporate misconduct of the world’s six largest cigarette corporations.

Author: Laura Graen
Editor: Unfairtobacco.org
Published: Mai 2015

 

The tobacco industry prevents governments from effectiv tobacco control measures and targets youth with its marketing campaigns.
Studie Strategien der Tabakindustrie © Strategienstudie Cover by Unfairtobacco / CC BY-NC 4.0
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